On Friday, January 31, we were at the third Extremadura Digital Marketing Congress. Several very interesting presentations and workshops. Perhaps among the most prominent was Jean-Noel Saunier’s on Growth Hacking. (Growth Hacking is a strategy of Positioning, it is an equivalent term widely used in Spanish within Marketing. It is a set of marketing techniques developed by technology companies that use creativity, analytical thinking (which is carried out as part critical thinking process) , as well as web and social media metrics to sell your products and gain exposure.

Javier Echeleku and his Sales Funnel Canvas also contributed a new vision of marketing.

The event was very interesting and well organized, it was worth participating in the event. On the sidelines of the presentations and workshops were some Extremadura companies and organizations from the sector such as Azuanet or the Chamber of Commerce